Marketo Buys Social Marketing App Developer Crowd Factory

Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts has acquired Crowd Factory, a startup that creates white-label social marketing applications. Financial terms of the deal were not disclosed. Crowd Factory's social marketing applications allows marketers to amplify and optimize campaigns, and view social-analytics and interactions. The platform allows marketers to add social applications and messages to every channel ? Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.

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