Mobile Video Views Up 300% In 2012, With Tablets Driving The Charge With A 360% Increase

Adobe has released its Digital Video Benchmark for the U.S. for 2012, wherein the Digital Index team shows what it learned monitoring video performance throughout the year across digital platforms. The study compiles data from Adobe Marketing Cloud customers, scoring viewing habits and also monitoring ad performance. 2012 saw a massive increase in mobile viewership, according to Adobe's numbers, though desktop still dominates when it comes to online video.

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