Sunday, May 27, 2012

Simple Email Marketing Tips to Boost Your Online Business | Dave ...

At this point in our lives, email is as equally popular and used as the the phone. Reaching out to your prospect through email and bringing profits to the table is not easy, unless you?re following the rules of email marketing. And now, let?s move straight ahead and talk about how you can take some suggestions and incorporate them into your marketing.

One thing that must be remembered when you send out emails is that you want to get past spam filters. Email service providers and ISPs (internet service providers) use these spam filters to prevent commercial emails from reaching the inboxes of their customers. Using various standards, the spam filter gives points to every email to decide if it?s spam or acceptable. Emails that are given a high number of points according to this system are rejected as spam. Spam filters are triggered by certain words, whether in the subject line or body of the email, which include ?wealth,? ?free? or ?making money,? so avoid using these. Spam filters often prevent people from receiving perfectly honest emails, even ones they?ve asked for. Can you see any positive applications in your existing marketing? Have you ever thought about taking your existing promotional product line and doing something different with it? Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. The history of the net is full of all kinds of stories, and the dangers from getting lazy are very real and not to be taken lightly. Probably due to hype copywriting, but so many people fall for the lure to use any kind of approach like social-commissions.com, for example, and they want it to run on its own, etc. Look at SEO, search engine optimization, and with that you can never truly stop working on it because if you do then other will be gaining on you.

The one approach you may know about, offering a free ebook or something else, is a method that is most widely used to get subscribers. Offering something for ?free? still tends to work pretty well for most markets when you?re building a list. You can build a list using this method, and it?s advisable when you?re first starting out. You also may want to consider the double optin email subscription so you?re sure to get a valid email address, etc. While it?s normal for a very small percentage to slip through and not optin after signing up, the double optin is pretty much the industry standard for email marketing. Sometimes legitimate marketers are accused of spam by someone on their list, and the double optin will protect you if that ever happens. Of course you never want to stop emailing them after the initial giveaway, so you?ll continue to engage in relationship marketing and continue to contact them. Keep sending them emails on a regular basis to build and strengthen the relationship.

You will also greatly benefit from using an autoresponder email management service. By using an autoresponder you?d be able to schedule your emails for the future and set them up in advance. This service will send out your emails according to the schedule you set.

Whenever a subscriber joins your list, your autoresponder can reply back with a thank you email. Autoresponders have very many uses from regular emails to mini courses, etc. You can still do well with your email marketing, but it?s very important to learn more and as much as you can. The above strategies can be used to help you get the most of your email marketing efforts. Make sure your emails are safe from spam filters, structure them in a neat way with bold links and finally, personalize them as much as possible so that you give out a warm feeling to your subscribers. Your goal should be to build mutually beneficial relationships with all of your subscribers.

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