Sunday, September 16, 2012

Illawarra Small Business Marketing Strategies- Effectual Techniques ...

The Currency Exchange Wollongong?aAMoney, Money, Money?aANo it?aas not just an ABBA DeSean Jackson Jersey song. It?aas Paul Spight?aas life.Ever since 1990, Paul Spight has worked in the Travel Industry, mainly in Foreign exchange. Together with his father being in the Industry for several years, it was probably inevitable that Paul would go down exactly the same path. However, I doubt he thought that taking a ?aAsummer job?aA with Thomas Cook in Peterborough, England would led him to owning and handling the Currency Exchange in Wollongong some 21 years later. But?a?that?aas exactly what happened. Thisis where the illawarra business success story starts.In 1992 Paul completed a Maths and Computing Degree and began working on the counter for Thomas Cook in London. While working on their behalf, he returned to Uni and studied for a History Degree in the University of North London in 1995.Two years later Paul moved, together with his parents, to Australia where he worked at Sydney Airport for A few months before returning to England to complete his Degree. In 1998 he was in Australia. After doing some travel, he returned to work in 1999 in the Sydney Airport Currency Exchange. Here, Paul met his wife who was also working at the Airport.In 2000, exactly the same Michael Vick Jersey year he got married, Paul took up an IT position with Thomas Cook and gone to live in the company?aas Head Office in Ultimo, Sydney. He worked for 3 years and then obtained a Travel agent in Wollongong in 2003 under the Thomas Cook banner. This turned out to be a bumpy ride for Paul because the company changed name to Travel Advantage and then to Harvey World Travel by 2006.At the moment, Paul was able to take over The Foreign exchange as a Travelex Franchisee. Then, in 2008, he closed the Travel Agency to pay attention to The Currency Exchange. Moving to new premises next to McDonalds in Wollongong Central in 2009 enabled Paul to increase business and, in 2010, the transformation from the business was complete as he changed towards the new branding and the franchise agreement ceased.Because it exists today, The Currency Exchange buys and sells commission free currency. Paul states that ?aAmost currencies are available daily or can be ordered to arrive within 24 hours. Our rates are always competitive. We specialise in low margins and turnover.?aA Two of the great advantages of doing business with The Foreign exchange is that the store resembles a little bank, creating extra to safeguard customers, and it does not close for supper.Prepaid International An atm card can also be found. In fact, Paul says, ?aAThe Foreign exchange may be the Number 1 seller of Pre Paid Cards in the country.?aA This illarrawa business focuses exclusively on cash and cards. They do not sell insurance.Paul tells me that he orders currency twice weekly that is unusual for any foreign exchange located beyond Sydney. Because he is doing this for thus long, Paul understands ?aAusage rates?aA and knows how much to buy.Paul states that he really enjoys being self-employed because ?aAMy destiny is within my hands.?aA As being a family business he is able to try things without someone saying ?aANo?aA. His father, who runs The Currency Exchange on Sydney?aas North Shore is his Mentor and Paul sometimes looks to his experience for guidance. However, Paul and the wife usually make the Eagles Jerseys decisions associated with their store. The only real problem they face is that they don?t have any control over Exchange Rates. However, Paul adds that ?aAonline rates are the same as you?re going to get available.?aAPaul?aas Number 1 Tip for small company is: Be sure you put strategies in place to look after any problems you might encounter. Case one of the illarrawa networking ideas which made Paul successful. And so as toother businesses, illarawa small company marketing strategies are really of effect in catering problems in the market.

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Source: http://sterim1974.owa.su/2012/09/15/illawarra-small-business-marketing-strategies-effectual-techniques-for-small-company/

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