The Verbal Elegance of Apple and Nintendo

Companies often shout in the games industry. They yell with videos, music, press events with booth babes and the monster that is E3. They hustle and go balls-to-the-wall for attention. They make big noise in order to get you to notice what they're up to and write about it. Everyone, that is, except the two companies who have probably been most crucial to the last few years of the industry: Apple and Nintendo. What they do they have in common?

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steelers browns va tech dan gilbert david stern david stern julian beever appeasement