Christina Applegate helps launch FabKids - Business Insider

Yet another subscription e-commerce company has launched, but this time Hollywood actress Christina Applegate is getting in on the action.

FabKids is a new subscription e-commerce company that sells children's apparel. It has raised a $2.6 million Series A round; Hillsven Capital and Brian Sugar are among the investors.

For $49.95 parents can get one outfit (3 items) per month in the mail. Kids can make style profiles on FabKids and hand pick what will be delivered to them.

Applegate isn't an investor, but she's helping design outfits in exchange for equity. FabKids is led by Andy Moss, the founder of ShopStyle. It's based in San Francisco.

Here's what the site looks like:

Source: http://www.businessinsider.com/christina-applegate-helps-launch-fabkids-2012-8

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